"Q3 2024 - Out of the Cornfield, and into Destiny"

  • By: Joseph R. Tranchini, CFA, CFP®
  • November 2024

GROSS DOMESTIC PRODUCT

 

EMPLOYMENT

 

INFLATION

 

FORWARD LOOKING ASSESSMENT

The 1989 eternal classic “The Field of Dreams” was known for invoking the imaginations of a generation by seamlessly incorporating themes from concepts such as the afterlife, financial hardships, hard work, and (of course) good ole-fashioned American baseball. As memorable as the movie continues to be, a single line of dialog from that movie has resonated across the decades and perfectly encapsulates the overarching theme of the film… “If you build it, they will come”.

Stated differently, “give us something to work with, and we’ll deliver”.

Well, it turns out that sentiment is exactly what the American consumer had in mind in Q3, and not only did they deliver – but they delivered in a big way.

What has been particularly interesting within the flow of economic data over the past few months has been the interplay between the inflation rate of goods and the economic growth of consumer spending on goods. The overall prices of Goods have deflated every single month since May 2024 – while at the same time consumer spending growth on Goods not only remained positive during this time, but accelerated. What appears to be going on here within the data suggests that when given a little bit of breathing room on prices, the consumer comes back in a big way. One could argue that this is the economic manifestation of the concept of “If you build it, they will come”, or rather “give us something to work with, and we’ll deliver”.

Important to note, that not only did the consumer deliver – but the degree to which the consumer contributed to economic growth in the past 2 quarters has been massive with consumer spending on goods growing by 3 & 6% in each of the past 2 quarters respectively. It should now be abundantly clear to any company out there who is even half paying attention (and many don’t) – the consumer is no longer mechanically accepting unfair prices for the things they buy, and never has it been more important for companies to demonstrate that they are willing to ingratiate themselves to the consumer by providing fair pricing. Have you noticed anything “different” as of recent when it comes to commercials or ads you see relative to what was out there before this whole ‘tragic dance’ the economy has performed with inflation in recent years? More and more companies are steering directly into curve when it comes to communicating and addressing prices and inflation of what they offer. To those who have “given the consumer something to work it” they have been rewarded – we see that in the data. So, this begs the question – with that as our general consumer backdrop, where do we go from here?

A couple themes percolate to the top of the probability list. A very solidly functioning economy and more balanced dynamics in the labor market in tandem with moderate wage growth make it difficult to see a scenario where the consumer is no longer continuing to be gainfully employed. Given many individuals’ (as well as the Federal Reserve itself) projections for the economy to operate at Maximum Employment levels into the foreseeable future it is likely that the consumer remains in a position to continue spending growth in approximate proportion with wage growth levels. Moreover, with the very real possibility of large-scale tax reform by way of consumer-friendly tax cuts (no tax on tips, no tax on overtime, no tax on social security) the consumer could find themselves in an even better position to not only increase spending levels but also augment their personal balance sheets at the same time. However, it should always be noted that the legislative process is complicated and never a sure thing, but either way – that positive thread still exists.

Of course, no future projection in 2024 would be complete without addressing the 800lb gorilla lurking menacingly in the corner of the room – artificial intelligence. Whether it be in the form of new discoveries in material science or medicine, creating more efficient factories, autonomously driving you around, sifting through the entirety of human knowledge in a few seconds to get you an answer, or straight up taking over your computer to handle your mundane work tasks (not quite here yet, but coming soon…) the proliferation of artificial intelligence and its effect on the world will be undeniable. In very boring economics parlance, I would put it this way – advances in artificial intelligence provide immense opportunity for the economy to dramatically increase productivity and cost-efficiency thereby representing an eventual robust rightward shift in the aggregate supply curve, which has the potential to significantly increase the standard of living of all players in the economy. A bit “stuffy” of an explanation, but it’ll do.

Overall, there are many reasons to feel good about not only the economy’s current state, but its likely paths forward as well. It’s a strange feeling, but the beneficial undercurrents driving the evolution of the economy (better consumer environment & technological advancements) almost have a very real and palpable feel to them – almost as if they were a warm gust of wind propelling our world into its next ‘very’ exciting chapter where we ‘step out of the cornfield and into our destiny’. If you build it, they will come – and believe me… we’re on our way.

 

[See Below for Disclosures & Annotations]

DISCLOSURES

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.

The economic forecasts set forth in this material may not develop as predicted and there can be no guarantee that strategies promoted will be successful.

The companies presented here are for illustrative purposes only and are not to be viewed as an investment recommendation.

Tax laws and regulations are complex and subject to change, which can materially impact investment results. LPL Financial does not provide tax advice. Clients should consult with their personal tax advisors regarding the tax consequences of investing.

 

ANNOTATIONS

  1. FactSet. “Economics – Country/Region – United States”. August 1, 2024
  2. Bureau of Economic Analysis. “Gross Domestic Product, 2nd Quarter and Year 2024 (Advance Estimate)”. August 1, 2024.
  3. Bureau of Economic Analysis. “Labor Force Statistics from the Current Population Survey”. August 1, 2024.
  4. Bureau of Economic Analysis. “Personal Income”. August 1, 2024.
  5. FRED. “5-Year Breakeven Inflation Rate”. August 1, 2024.
  6. FRED. “10-Year Breakeven Inflation Rate”. August 1, 2024.